My name is Angel Lewis
Some Recent Projects
A collection of projects that reflect who I am as a visual communications professional—blending strategy, storytelling, and design to create impactful messages that engage, inspire, and connect across diverse audiences.
Cleveland Browns Yearbook Advertisement (2024)
Challenge:
Lake Erie College aimed to boost brand visibility and student-athlete recruitment through a high-profile opportunity—a full-page ad in the 2024 Cleveland Browns Yearbook, one of only two colleges featured. As Interim Director of Public Relations and Marketing, I was tasked with creating a concept that balanced academic excellence with athletic pride.
Solution:
I led the campaign from concept to delivery, developing the “YOU are the MVP” theme, directing on-campus photography, and designing a bold, modern layout that aligned with both the Browns’ energy and Lake Erie’s brand identity. I managed all creative, production, and vendor coordination to ensure flawless execution under tight deadlines.
Outcome:
The ad reached over 50,000 regional readers, strengthening the college’s visibility and positioning it as a leading destination for scholar-athletes. It set a new standard for future marketing and recruitment campaigns.
Core Skills:
Advertising | Marketing | Graphic Design | Photography Direction | Project Management | Branding
Lake Erie College — Equestrian Marketing & Branding
Challenge:
The School of Equine Studies at Lake Erie College needed to strengthen its visibility and attract prospective students and sponsors within the competitive equestrian education market. As the lead designer and marketing strategist, I was tasked with developing cohesive creative materials to elevate brand recognition, drive event participation, and highlight the college’s premier equestrian programs, including the annual Prix de Villes of North America.
Solution:
I directed the creation of a comprehensive suite of equestrian marketing assets, ranging from event branding and recruitment materials to digital campaigns and sponsor advertising. This included designing a 30-page event program, managing email marketing, building the online registration site, and coordinating media coverage with Kenny Crumpton’s Fox 8 “Kickin’ it with Kenny.” I also collaborated with national equestrian organizations and publications such as USEF, USDA, PATH International, Chronicle of the Horse, and Cleveland Magazine to develop targeted ads and partnership features that showcased the college’s excellence in equine education.
Outcome:
The unified creative strategy enhanced Lake Erie College’s visibility in the equestrian community, drew new sponsorships, and expanded program awareness among prospective students. Through strategic branding, design, and media collaboration, the campaign reinforced the college’s reputation as a regional leader in equine studies and event hosting.
Core Skills:
Branding | Marketing Strategy | Graphic Design | Advertising | Photography | Project Management | Communications
Challenge:
Charter Educational Services needed a compelling internal training video to reinforce its commitment to ethical business practices and high-quality service. The goal was to create a professional development resource that inspired accountability and consistency across teams.
Solution:
As Director of Creative Arts and Marketing, I developed the concept, script, and full production of the training video, handling filming, editing, and motion graphics personally. Using a clean, authentic visual style and emotionally grounded narration, I transformed complex ethical principles into relatable, actionable guidance that reflected the organization’s values.
Outcome:
The video became a core component of Charter’s continuing education program, increasing engagement and serving as a lasting tool for employee onboarding and professional growth.
Skills:
Video Production | Scriptwriting | Creative Direction | Motion Graphics | Editing | Internal Communications | Professional Development Content | Adobe Premiere | After Effects
Academic Marketing Campaigns
Challenge:
Charter Educational Services and Lake Erie College needed cohesive, high-impact academic marketing materials to support recruitment, retention, and brand visibility across diverse audiences and platforms.
Solution:
I led the concept, design, and execution of multi-channel campaigns including billboards, brochures, posters, print and digital ads, videos, and web content. Each piece was crafted to align with institutional goals and brand standards, using Adobe Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro to produce clear, engaging visuals that strengthened messaging consistency and audience connection.
Outcome:
These campaigns enhanced brand awareness, improved student engagement, and unified the visual identity across departments and media channels.
Skills:
Advertising | Marketing Strategy | Graphic Design | Video Production | Branding | Recruitment Marketing | Creative Direction | Adobe Creative Suite | Project Management
Challenge:
Lake Erie College wanted to create cohesive, heartfelt holiday communications to express gratitude and celebrate the season with students, faculty, alumni, and community partners.
Solution:
As Interim Director of Public Relations and Marketing, I led the concept, design, and production of Thanksgiving and Christmas cards, along with a holiday video featuring a message from the College President. My team and I handled all design, photography, and video editing in-house using Adobe Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects to ensure a consistent, branded presentation across print and digital media.
Outcome:
The campaign strengthened community connection, elevated the college’s visual standards, and received positive engagement across digital channels and alumni communications.
Skills:
Creative Direction | Branding | Graphic Design | Video Production | Motion Graphics | Project Management | Adobe Creative Suite
Challenge:
Lake Erie College wanted to create cohesive, heartfelt holiday communications to express gratitude and celebrate the season with students, faculty, alumni, and community partners.
Solution:
As Interim Director of Public Relations and Marketing, I led the concept, design, and production of Thanksgiving and Christmas cards, along with a holiday video featuring a message from the College President. My team and I handled all design, photography, and video editing in-house using Adobe Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects to ensure a consistent, branded presentation across print and digital media.
Outcome:
The campaign strengthened community connection, elevated the college’s visual standards, and received positive engagement across digital channels and alumni communications.
Skills:
Creative Direction | Branding | Graphic Design | Video Production | Motion Graphics | Project Management | Adobe Creative Suite
The Tower Project
Overview / Challenge
Renew Partners transformed the former Lake National Bank Building in Painesville, Ohio into student housing for Lake Erie College, The Tower. My task was to design a mid-century modern feature wall (65 ft) and side wall (22 ft) in the common area, creating a welcoming space that gave students a sense of ease in their new home.
Process / Approach
I managed the project independently, from concept to completion. This included researching mid-century modern styles, developing design proposals, and securing approvals from Lake Erie College cabinet members, the Painesville Historic Committee, and Renew Partners.
Outcome / Results
The final design delivered a vibrant, modern space that enhanced the student experience while honoring the building’s history. The project was fully approved and praised as a successful blend of visual communication, interior design, and brand alignment.
Skills: Art Direction | Environmental Design | Concept Development | Project Management | Presentation Design | Branding Integration
Portrait & Landscape Photography Collection
Challenge:
As a professional photographer with a B.A. in Digital Photography and founder of a photography/graphic design business, I set out to produce diverse visual stories that highlight people, places, and communities. The goal was to create a body of work that demonstrates technical skill, artistic perspective, and the ability to connect with subjects across many environments.
Solution:
I developed a comprehensive portfolio of portrait and landscape photography, capturing individuals, families, professionals, performers, pets, cityscapes, natural environments, and community events. Through deliberate composition, lighting, and storytelling techniques, I built images that reflect authenticity, emotional depth, and strong visual narrative. This photography practice also directly supported my professional roles in marketing, design, and communications across educational, financial, and corporate settings.
Outcome:
The collection showcases versatility, cultural awareness, and creative adaptability. It strengthened my work in visual communications, enhanced campaign quality across multiple industries, and expanded client engagement for my creative business.
Skills:
Photography | Visual Storytelling | Lighting & Composition | Community Engagement | Creative Direction | Adobe Lightroom & Photoshop
Theatre Graphics & Promotional Design (On the Stage Platform)
Challenge:
Lake Erie College and partnered theatre groups needed compelling visual assets to promote theatrical productions, drive ticket sales, and create consistent branding across the On the Stage platform. Designs had to be engaging, accessible, and tailored to each production’s tone.
Solution:
I created a suite of theatre graphics—including posters, promotional ads, web banners, and social media visuals—developed specifically for the On the Stage ecosystem. Each campaign began with script and theme analysis to craft visuals that aligned with the production’s mood and narrative. I managed design, layout, typography, and file preparation to ensure seamless digital and print performance.
Outcome:
The theatre graphics elevated audience engagement, strengthened brand consistency, and supported successful productions with increased visibility and professional-quality marketing assets.
Skills:
Graphic Design | Branding | Illustration | Advertising Design | Typography | Adobe Creative Suite | Campaign Development
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Poster Design Collection (Community, Education, Finance & Entertainment)
Challenge:
Organizations across multiple sectors—including education, financial institutions, entertainment, and community programs—required visually impactful posters capable of communicating key messages quickly, clearly, and creatively.
Solution:
I developed a diverse poster collection featuring recruitment campaigns, educational programs, event promotions, corporate communications, compliance initiatives, and community outreach. Each design balanced visual hierarchy, brand guidelines, and messaging strategy while using color, typography, and imagery to maximize engagement. The work was produced using Adobe Photoshop, Illustrator, and InDesign for both digital and print formats.
Outcome:
These posters strengthened organizational messaging, increased program visibility, and delivered polished visual communications aligned with each institution’s brand and goals. The collection demonstrates cross-industry versatility and strong creative problem-solving.
Skills:
Poster Design | Marketing Communications | Typography | Branding | Adobe Photoshop, Illustrator & InDesign | Visual Strategy
Shades of Color
As a portrait photographer, I set out to create a visual collection that highlighted not only the individuality of each subject, but also the emotional depth that color can evoke. The challenge was to develop a portrait series where color served as both the narrative anchor and the artistic signature—allowing each image to communicate mood, story, and personality through its dominant shade. I wanted the series to feel cohesive yet expressive, with each portrait standing on its own while contributing to a unified thematic collection.
Outcome
The series demonstrates how color psychology can elevate portrait work, adding depth, contrast, and emotional clarity. It also strengthened my ability to combine technical skill with conceptual storytelling, a foundation that enhances my broader work in photography and visual communication.
Skills Featured:
Portrait Photography • Color Theory • Lighting • Composition • Creative Direction • Adobe Lightroom & Photoshop
